Inguqulelo yeMarCom.
Ukuze iMarCom isebenze ngcono
Uguqulelo, ukwenziwa okanye ukubhalwa kweekopi zonxibelelwano lokuthengisa, ii-slogans, amagama eenkampani okanye iimpawu, njl. Iminyaka engama-20 yamava aphumeleleyo ekukhonzeni amasebe eenkampani angaphezu kwe-100 kwimizi-mveliso eyahlukeneyo.
Iingxaki ekuguquleleni unxibelelwano lwemarike
Ukuhambelana nexesha: "Kufuneka siyithumele ngomso, kufuneka senze ntoni?"
Indlela yokubhala: "Indlela yokuguqulela ayihambelani nenkcubeko yenkampani yethu kwaye ayiqhelananga neemveliso zethu. Sifanele senze ntoni?"
Isiphumo sokunyuswa: "Kuthekani ukuba inguqulelo echanekileyo yamagama ayinasiphumo sokunyuswa?"
Iinkcukacha zeNkonzo
●Iimveliso
Inguqulelo/uguqulelo lweMarCom, igama lophawu/igama lenkampani/isilogeni sentengiso.
●Iimfuno ezahlukeneyo
Ngokungafaniyo nokuguqulela ngokoqobo, unxibelelwano lwemarike lufuna abaguquleli baqhelane ngakumbi nenkcubeko, iimveliso, indlela yokubhala kunye nenjongo yokwazisa umthengi. Lufuna ukwenziwa kwesibini kulwimi ekujoliswe kulo, kwaye lugxininisa impembelelo yokwazisa kunye nexesha elifanelekileyo.
●IiNtsika ezi-4 ezongeziweyo ngexabiso
Isikhokelo sesitayile, isigama, i-corpus kunye nonxibelelwano (kubandakanya uqeqesho malunga nenkcubeko yenkampani, imveliso kunye nesitayile, unxibelelwano ngeenjongo zokwazisa, njl.njl.)
●Iinkcukacha zeNkonzo
Impendulo kunye nokunikezelwa ngexesha elifanelekileyo, ukuphononongwa kwamagama angavumelekanga yimithetho yentengiso, amaqela abaguquleli/ababhali abazinikeleyo, njl.
●Amava amaninzi
Iimveliso zethu ezibalaseleyo kunye nobuchule obuphezulu; amava amaninzi okusebenza namasebe okuthengisa, amasebe onxibelelwano lweenkampani, kunye neearhente zokuthengisa.
Abanye abathengi
ISebe lezoNxibelelwano lweeNkampani lase-Evonik / Basf / Eastman / DSM / 3M / Lanxess
Isebe lezoRhwebo nge-elektroniki le-Under Armour/Uniqlo/Aldi
ISebe leNtengiso
yeLV/Gucci/Fendi
ISebe leNtengiso le-Air China/ China Southern Airlines
ISebe lezoNxibelelwano lweeNkampani laseFord/ Lamborghini/BMW
Amaqela eProjekthi e-Ogilvy eShanghai naseBeijing/ eBlueFocus/eHighteam
Iqela leeMedia zeHearst