Inguqulelo yeMarCom.
Ngempumelelo eNgcono yeMarCom
Ukuguqulelwa, ukuguqulwa okanye ukukopishwa kweekopi zonxibelelwano lwentengiso, iziqubulo, iinkampani okanye amagama eemveliso, njl njl. Iminyaka engama-20 yamava ayimpumelelo ekukhonzeni ngaphezu kwe-100 MarCom.amasebe eenkampani kumashishini ahlukeneyo.
Amanqaku entlungu ekuguquleleni unxibelelwano lwemarike
Ixesha:"Funeka siyithumele ngomso, sithini?"
Isimbo sokubhala: "Indlela yokuguqulela ayihambelani nenkcubeko yenkampani yethu kwaye ayiqhelananga neemveliso zethu. Kufuneka senze ntoni?"
Impembelelo yokukhuthaza: "Kuthekani ukuba inguqulelo yentsingiselo yokoqobo yamagama ayinayo impembelelo yokuthengisa?"
Iinkcukacha zeNkonzo
●Iimveliso
Ukuguqulela/ukuguqulelwa kokukopisha kweMarCom, igama lebhrendi/igama lenkampani/ukwenziwa kweslogan yentengiso.
●Iimfuno ezahlukeneyo
Ngokwahlukileyo kuguqulelo lwezwi nezwi, unxibelelwano lwemalike lufuna abaguquleli baqhelane nenkcubeko, iimveliso, isimbo sokubhala kunye nenjongo yopapasho yomthengi.Ifuna ukuyilwa okwesibini kulwimi ekujoliswe kulo, kwaye igxininisa isiphumo sopapasho kunye nexesha elifanelekileyo.
●Iintsika ezi-4 ezongeziweyo
Isikhokelo sesimbo, isigama, ikoposi kunye nonxibelelwano (kubandakanya uqeqesho kwinkcubeko yeshishini, imveliso kunye nesimbo, unxibelelwano ngeenjongo zokwazisa, njl.njl.)
●Iinkcukacha zeNkonzo
Ukuphendula kwangexesha kunye nokuhanjiswa, ukuhlolwa kwamagama avaliweyo yimithetho yentengiso, amaqela azinikeleyo abaguquleli/ababhali, njl.
●Amava Abanzi
Iimveliso zethu ezibonakalisiweyo kunye nobuchule obuphezulu;amava abanzi ekusebenzeni namasebe entengiso, amasebe onxibelelwano lwequmrhu, kunye nee-arhente zentengiso.
Abanye abaxhasi
ISebe lezoNxibelelwano lweNkampani ye-Evonik / Basf / Eastman / DSM / 3M / Lanxess
ISebe le-E-commerce le-Under Armor/Uniqlo/Aldi
ISebe leNtengiso.
ye-LV/Gucci/Fendi
ISebe leNtengiso le-Air China/ i-China Southern Airlines
ISebe lezoNxibelelwano loShishino leFord/ Lamborghini/BMW
Amaqela eProjekthi eOgilvy Shanghai naseBeijing/BlueFocus/Highteam
Iqela leMedia yeHearst