Inguqulelo yeMarCom.
Ukuze iMarCom isebenze ngcono
Uguqulelo, ukwenziwa okanye ukubhalwa kweekopi zonxibelelwano lokuthengisa, ii-slogans, amagama eenkampani okanye iimpawu, njl. Iminyaka engama-20 yamava aphumeleleyo ekukhonzeni amasebe eenkampani angaphezu kwe-100 kwimizi-mveliso eyahlukeneyo.
Iinkcukacha zeNkonzo
●Iimveliso: Uguqulelo okanye uGuqulelo lwezinto zeMarCom, uGuqulelo lwamagama eebhrendi, izilogeni, amagama eenkampani, njl.
●Ngokungafaniyo noguqulelo oluqhelekileyo, eli candelo loguqulelo lisebenza ngakumbi kunxibelelwano lokuthengisa kwaye licela ixesha elifutshane lokuhambisa kunye nokusebenzisana okunzulu; umbhalo womthombo uhlala umfutshane kodwa ukhutshwa rhoqo.
●Iinkonzo ezongeziweyo ngexabiso: Isikhokelo seSitayile esiKhethekileyo, iTermBase kunye neMemori yokuGuqulela yomthengi ngamnye wexesha elide; unxibelelwano oluqhelekileyo malunga nenkcubeko yenkampani, iimveliso, ukhetho lwesitayile, iinjongo zokuthengisa, njl.njl.
●Iinkcukacha zenkonzo: Impendulo kunye nokuhanjiswa ngexesha elifanelekileyo, Iintengiso. Ukuhlolwa kwemithetho ethintelayo, abaguquleli abasisigxina kunye neqela lababhali kumthengi ngamnye wexesha elide.
●Ubuchule beTalkingChina, obuqiniswe ngokupheleleyo, kunye namava amaninzi okusebenza necandelo lokuthengisa/lonxibelelwano lwenkampani kunye neearhente zentengiso.
Abanye abathengi
ISebe lezoNxibelelwano lweeNkampani lase-Evonik / Basf / Eastman / DSM / 3M / Lanxess
Isebe lezoRhwebo nge-elektroniki le-Under Armour/Uniqlo/Aldi
ISebe leNtengiso
yeLV/Gucci/Fendi
ISebe leNtengiso le-Air China/ China Southern Airlines
ISebe lezoNxibelelwano lweeNkampani laseFord/ Lamborghini/BMW
Amaqela eProjekthi e-Ogilvy eShanghai naseBeijing/ eBlueFocus/eHighteam
Iqela leeMedia zeHearst
