“I-Louis” isiya eShanghai, kwaye i-TalkingChina inceda uphawu luchume

Louis

Umxholo olandelayo uguqulelwe ukusuka kwimvelaphi yesiTshayina ngoguqulelo lomatshini ngaphandle kokuhlelwa.

Ngomhla wama-25 kuJuni ngo-2025, isithili sezorhwebo saseNanjing West Road eJing'an, eShanghai samkele “inqanawa enkulu” enomtsalane – owona mboniso mkhulu wokufakelwa kweLouis Vuitton, “The Louis”. Le “nqanawa inkulu” inobude obungaphezulu kweemitha ezingama-30 yaqalwa ngokusesikweni ekudibaneni kwendlela iShimen kunye neWujiang Road. Uyilo lwayo olukhethekileyo kunye nokudityaniswa kwemisebenzi "yomboniso wokuqala, ivenkile yokuqala, umboniso wokuqala" yenze ngokukhawuleza ukuba ibe ngumqondiso omtsha eShanghai, itsala abemi abaninzi kunye nabakhenkethi ukuba bamise kwaye bangene.

Kuyaqondwa ukuba uyilo oluphefumlelweyo lwale "nqanawa inkulu" luvela kwimbali yaseLouis Vuitton ngenkulungwane ye-19, eyakha iibhokisi ezinzima zohambo lwe-transoceanic, kwaye ikwamele inkcubeko yezibuko laseShanghai "njengesango lokuya eMpuma". I-hull kunye nesaphetha zihlotshiswe ngeepateni ze-Monogram zetsimbi, zibonisa ubuhle; Ulwakhiwo oluphezulu oluqokelelweyo lufana nebhokisi elukhuni yakudala, ebonisa undoqo wophawu lweLV. Ummandla opheleleyo wenqanawa enkulu ye "Louis" yi-1600 yeemitha zesikwere, kunye namanqanaba amathathu eendawo zamava adibeneyo, ukudibanisa imiboniso, amashishini enkcubeko kunye nobuchule, kunye nokutya. Ukuqala nge-28 kaJuni, iya kwamkela ukuqeshwa kukawonke-wonke ukutyelela.

KwiSithili sase-Jing'an, ngaphezulu kwe-100 yenqanaba eliphezulu leminyhadala ye-debut kunye nemiboniso ebanjiwe ukusukela kulo nyaka uphelileyo, kunye neengqungquthela ezintathu eziphambili zehlabathi kunye ne-90% yeempawu zodidi lwehlabathi zonke ezibekwe kwisithili sorhwebo saseNanjing West Road. Ukuphehlelelwa "kwenqanawa enkulu" kaLouis Vuitton ayingomnqweno omkhulu wophawu kuphela, kodwa ikwasisibhengezo esivela eShanghai ukuya kwihlabathi, ebonisa ukuzithemba kunye nokuzimisela kwamashishini atyalwe ngaphandle eShanghai ukuba adibanise izandla neShanghai kwaye aqhubele phambili kunye ebusweni bokungaqiniseki okuninzi kuqoqosho lwehlabathi.

 

TalkingChina liqabane ixesha elide Louis Vuitton. Ukusukela ngo-2015, i-TalkingChina isebenze njengomboneleli wenkonzo yesivumelwano sesakhelo, ebonelela uLouis Vuitton ngeenkonzo zoguqulo ezifana nokuguqulelwa kwemveliso, ukukhutshwa koshicilelo, ukhuphelo, ukuphuculwa komxholo wewebhusayithi, kunye neenkonzo zokutolika ezinjengotoliko olulandelelanayo, ukutolika ngaxeshanye, kunye nokukhapha ukuguqulelwa kwisiTshayina, isiNgesi, nesiFrentshi. Ukuza kuthi ga ngoku, iTalkingChina igqibe malunga nezigidi ezingama-30 zamagama oguqulo kunye nemisebenzi engaphezu kwe-100 yokutolika, inceda uLouis Vuitton ukuba akhuthaze uphawu lwayo kunye nokuhlanganiswa kwenkcubeko kwimarike yaseTshayina.

I-TalkingChina iyakwazi ukubonelela ngeenkonzo zoguqulo ezikumgangatho ophezulu kuLouis Vuitton, ngenxa yamandla ayo obuchule kunye namava atyebileyo kwicandelo loguqulelo olutofotofo. Njengenkampani ephezulu yokuguqulela kumzi mveliso wefashoni kunye nezinto zodidi oluphezulu, iTalkingChina ibambisene namaqela amathathu amakhulu eempahla zodidi kule minyaka idlulileyo, kubandakanywa kodwa ingaphelelanga kwiQela leLVMH likaLouis Vuitton, uDior, uGuerlain, uGivenchy, uFendi kunye nezinye iibrendi ezininzi, iGucci yeQela leKering, iBoucheron, iBottega Venetault, iConcertainer, iConteronteer, iConcertainer, iConcertainer, kunye neRichemonter. Inkampani yokubukela, uPiaget.

Amashishini aya kwihlabathi jikelele, iTalkingChina ntanga, Go Global, Be Global. I-TalkingChina ikwajonge phambili ekubeni liqabane elibalulekileyo leemveliso ezaziwayo kumazwe ngamazwe kwimarike yaseTshayina, inceda iibrendi ukuba zifezekiseke imeko yonxibelelwano lwenkcubeko kunye nokwandiswa kweemarike.


Ixesha lokuposa: Jul-30-2025