Lo mxholo ulandelayo uguqulelwa kumthombo wamaTshayina ngoguqulelo lwamatshini ngaphandle kokuhlelwa kweposi.
Iinkampani zokuguqulela iimpahla zingamahlakani aqeqeshiweyo kunxibelelwano lwe-fashoni. Eli nqaku liza kucacisa ngendima ebalulekileyo yeenkampani zokuguqulela kwezinto ezivela kwezi zinto zine zilandelayo: ngokubonelela ngeenkonzo zonxibelelwano zenkcubeko; I-2, ukubonelela ngeenkonzo zobuchule kunye neenkonzo zekhaya; 3, vula imakethi ye-fashion rands; 4, Nikezela ngeenkonzo ezikumgangatho ophezulu kunye nokutolika. Ngokungenisa, inokubonwa ukuba iinkampani zokuguqulela iingubo zingamaqabane ezingenantsingiselo kunxibelelwano lwefashoni.
1. Nika iinkonzo zonxibelelwano zenkcubeko ezinqamlezileyo kwiimpawu zefashoni
Njengeqabane le-fashoni le-fashion, olunye uxanduva oluphambili lweenkampani zokuguqulela iimpahla kukubonelela ngeenkonzo zonxibelelwano zenkcubeko. Kwimeko yehlabathi, unxibelelwano lwentengiso kufuneka boyise izithintelo zeelwimi ezahlukeneyo kunye neenkcubeko. Iinkampani zokuguqulela iimpahla zinokudlulisela amaxabiso aphambili ophawu kubaphulaphuli babo ekujoni kuzo ngokufumana ukuqonda okunzulu kweelwimi, iinkcubeko kunye nokusebenzisa amazwe ahlukeneyo kunye nemimandla.
Kwangelo xesha, iinkampani zokuguqulela iimpahla zinokubonelela ngovavanyo kunye neengcebiso malunga neemvakalelo zenkcubeko, zokunceda iimveliso zefashoni zidibanise ngcono kwinkcubeko yasekhaya kwiimarike zamazwe ahlukeneyo kunye nokungaqondi okungeyomfuneko kwi-Umahluko kwinkcubeko.
Ukongeza, iinkampani zokuguqulela iingubo zinokubonelela ngeenkonzo zobungcali ze-ByAgan kunye ne-Slogan Translations
2. Nika uguqulo lobuchule kunye neenkonzo zekhaya
Xa ubonelela ngeenkonzo zokuguqulela iimveliso zefashoni, iinkampani zokuguqulela impahla yokuGqibela impahla Akukho kuphela ukuba zinobuchule kwiilwimi ezininzi, kodwa kufuneka zibe nokuqonda okunzulu ngefashoni. Ngabaguquli bolwazi kuphela abanokuziqonda ngokuchanekileyo iimpawu kunye nolwazi oluyintloko lolwazi, kwaye baliguqulele kwikopi elungele incasa yemakethi ekujoliswe kuyo.
Ukongeza, ukukhuthaza iimpawu zefashoni kwiimarike zaselwandle nazo zifuna uhlengahlengiso lwasekhaya. Iinkampani zokuguqulela iimpahla zinokunceda iimpawu zefashoni kwindlu yazo kumazwe ahlukeneyo, kubandakanya ukuhlengahlengisa amagama emveliso, ukutshintsha ikopi yentengiso, njl.njl, kwimakethi yentengiso.
Ngeenkonzo zobungcali kunye neenkonzo zokwenza indawo, iinkampani zokuguqulela impahla zinganceda iimpawu zefashoni zisekele unxibelelwano olusondeleyo kunye nabaphulaphuli babo ekujolise kuzo, ukuphucula ulwazi kunye nodumo.
I-3. Ukuvula imakethi yeempawu zefashoni
Njengeqabane le-fashoni, iinkampani zokuguqulela impahla yokunxiba azinikezeli nje kuphela iinkonzo zobungcali kunye neenkonzo zokwenza indawo, kodwa zivule imakethi yefashoni ye-fashoni ngokudlulisela abaphulaphuli.
Iinkampani zokuguqulela impahla zinokuguqulela iiwebhusayithi zefashoni, izixhobo zentengiso, umxholo weendaba zentlalo, njl. Njl. Ngokusebenzisana nemithombo yosasazo yendawo kunye nemibono, iinkampani zokuguqulela impahla yokunxiba zinokubonelela ngokubonisana nenkxaso yokukhuthaza i-Brand kunye neNkxaso yoKhuthazo, ukuncedisa, kubandakanywa nokuhoywa.
Ngoncedo lweenkampani zokuguqulela iimpahla, uphawu lwefashoni lunokusasazeka ngendlela eguqulelayo kwiimfuno ezahlukeneyo zentengiso, ukuphucula ukhuphiswano lwabo kwimarike.
4. Nika iinkonzo ekumgangatho ophezulu kunye neenkonzo zokutolika
Ngelixa ubonelela ngeenkonzo zokuguqulela, iinkampani zokuguqulela impahla yokuguqulela zinokubonelela ngeenkonzo eziphezulu zokutolika eziphezulu zefashoni. Nokuba yiVeki yeFashoni yeHlabathi, umboniso wefashoni, okanye itheko lefashoni kufuneka unxibelelane kwaye atshintshe iingcinga kunye namajelo eendaba, abathengi, kunye nabanye abavela kumazwe ahlukeneyo
Iitoliki zeenkampani zokuguqula iingubo zinezakhono zokuthetha ngomlomo kunye nemvelaphi yefashoni yefashoni, enokubonelela ngeenkonzo eziphezulu zefashoni kwiimpawu zefashoni, ukuqinisekisa ukuchaneka kunye nokusebenza konxibelelwano. Iitoliki zinokudlala indima yenkcubeko kwinkqubo yonxibelelwano, inceda abantu abavela kwiinkcubeko ezahlukeneyo ukuze baqonde ngcono kwaye basebenzisane.
Ngokubonelela ngeenkonzo ezikumgangatho ophezulu kunye neenkonzo zokutolika, iinkampani zokuguqulela iingubo zinokunceda iimveliso zefashoni zisekele unxibelelwano oluhle kunye nobudlelwane bentsebenziswano kunye namaqabane ezizwe, kunye nokukhuthaza ukuphuculwa komzi-mveliso wefashoni.
Njengeqabane eliqeqeshiweyo kunxibelelwano lwemfashini yefashoni, iinkampani zokuguqulela iimpahla zidlala indima ebalulekileyo kunxibelelwano lwenkcubeko, ukuguqulela kunye neenkonzo zokwenza indawo, kunye nokuvula iimarike zotoliko kunye nokutolika. Ngokusebenzisana neenkampani zokuguqulela iimpahla, ii-randion zefashoni zinokukhuthaza umfanekiso wazo womfanekiso, yandise isabelo sentengiso, kunye nokuseka ubudlelwane obulungileyo bokusebenzisana namaqabane aphesheya.
IXESHA LOKUQALA: UJul-04-2024