Umxholo olandelayo uguqulelwe ukusuka kwimvelaphi yesiTshayina ngoguqulelo lomatshini ngaphandle kokuhlelwa.
Iinkampani zokuguqulela iimpahla zingamaqabane aqeqeshiweyo kunxibelelwano lohlobo lwefashoni.Eli nqaku liza kucacisa indima ebalulekileyo yeenkampani zokuguqulela iimpahla ezivela kule miba mine ilandelayo: okokuqala, ukubonelela ngeenkonzo zonxibelelwano lwenkcubeko kwiimpawu zefashoni;2, Ukubonelela ngeenkonzo zokuguqulela kunye nezasekhaya;3、 Vula intengiso yeemveliso zefashoni;4, Ukubonelela ngeenkonzo zokutolika ezikumgangatho ophezulu.Ngokwaziswa, kunokubonwa ukuba iinkampani zokuguqulela iimpahla zingamaqabane ayimfuneko kunxibelelwano lohlobo lwefashoni.
1. Ukubonelela ngeenkonzo zonxibelelwano lwenkcubeko ezahlukeneyo kwiimpawu zefashoni
Njengeqabane leemveliso zefashoni, olona xanduva luphambili lweenkampani zokuguqulela iimpahla kukubonelela ngeenkonzo zonxibelelwano lwenkcubeko.Kumxholo wokudityaniswa kwehlabathi, unxibelelwano lophawu kufuneka loyise imiqobo yeelwimi neenkcubeko ezahlukeneyo.Iinkampani zoguqulo lwempahla zinokugqithisa amaxabiso angundoqo ophawu kubaphulaphuli ekujoliswe kubo ngezakhono zobuchwephesha bokuguqulela ngokufumana ukuqonda okunzulu kweelwimi, iinkcubeko, kunye nemikhwa yokusetyenziswa kumazwe ahlukeneyo kunye nemimandla.
Kwangaxeshanye, iinkampani zoguqulo lwempahla nazo zinokubonelela ngovavanyo kunye neengcebiso malunga nobuntununtunu benkcubeko, zinceda iimpawu zefashoni ukuba zihlangane ngcono kwinkcubeko yasekhaya kwiimarike zamazwe ahlukeneyo kunye nemimandla, kwaye zithintele iingxabano ezingeyomfuneko okanye ukungaqondi okubangelwa yiyantlukwano ngokwenkcubeko.
Ukongeza, iinkampani zoguqulo lwempahla zinokubonelela ngeenkonzo zokuthiywa kwamagama kunye nentetho yesilogeni kwiimveliso zefashoni, ziqinisekisa ukuba amagama eemveliso kunye nezilogeni zinomtsalane kwaye zodwa emarikeni.
2. Ukubonelela ngeenkonzo zoguqulo ezichubekileyo nezasekuhlaleni
Xa kunikezelwa ngeenkonzo zokuguqulela kwiimpawu zefashoni, iinkampani zokuguqulela iimpahla azifuni nje ukuba nobuchule kwiilwimi ezininzi, kodwa kufuneka zibe nokuqonda okunzulu kwefashoni.Abaguquleli abanolwazi kuphela abanokuqonda ngokuchanekileyo iimpawu kunye nolwazi oluphambili lwe-brand, kwaye bayiguqulele kwikopi ehambelana nencasa yemarike ekujoliswe kuyo.
Ukongeza, ukunyuswa kweempawu zefashoni kwiimarike zaphesheya nako kufuna ukulungiswa kwendawo.Iinkampani zoguqulo lwempahla zinokuncedisa iibrendi zefashoni ekwenzeni iimveliso zazo zibe zezalapha kumazwe ahlukeneyo nakwimimandla, kuquka ukulungisa amagama eemveliso, ukutshintsha imigangatho yobungakanani, ukuguqula ikopi yentengiso, njl. njl., ukuziqhelanisa neencasa kunye neemfuno zemarike ekujoliswe kuyo.
Ngeenkonzo ezichubekileyo zokuguqulela kunye neenkonzo zasekhaya, iinkampani zokuguqulela iimpahla zinokunceda abathengisi befashoni baseke unxibelelwano olusondeleyo nabaphulaphuli babo, baphucule ulwazi lohlobo kunye nodumo.
3. Ukuvula intengiso yeemveliso zefashoni
Njengeqabane leemveliso zefashoni, iinkampani zoguqulo lwempahla aziboneleli kuphela ngeenkonzo zokuguqulela kunye neenkonzo zalapha ekhaya, kodwa zikwavula intengiso yeemveliso zefashoni ngokuhambisa amabali ebhrendi kunye nolwazi lwemveliso kubaphulaphuli.
Iinkampani zokuguqulela iimpahla zinokuguqulela iiwebhusayithi zefashoni, izixhobo zokwazisa, umxholo wemidiya yoluntu, njl.njl kwiilwimi ezininzi ukuququzelela ukufikelela kwabathengi kulwazi lwebhrendi.Ngentsebenziswano namajelo eendaba asekuhlaleni kunye nezimvo, iinkampani zoguqulo lwempahla nazo zinokubonisana kunye nenkxaso yokukhuthaza ibrendi kunye nokusasazwa kwebali lebhrendi, ukunceda iimpawu zefashoni, kubandakanywa, ukutsala umdla.
Ngoncedo lweenkampani zokuguqulela iimpahla, iimpawu zefashoni zinokusasazeka ngendlela ehambelana neemfuno zeemarike ezahlukeneyo, ukuphucula ukukhuphisana kwazo kwimarike.
4. Ukubonelela ngeenkonzo zoguqulo nezotoliko ezikumgangatho ophezulu
Ngelixa zibonelela ngeenkonzo zoguqulo, iinkampani zokuguqulela iimpahla zinokubonelela ngeenkonzo zokutolika ezikumgangatho ophezulu kwiibrendi zefashoni.Nokuba yiveki yefashoni yamazwe ngamazwe, umboniso wefashoni, okanye umnyhadala wefashoni, abavelisi befashoni kufuneka banxibelelane kwaye batshintshiselane ngezimvo namajelo eendaba, abathengi, abayili, nabanye abavela kumazwe nemimandla eyahlukeneyo.
Iitoliki zeenkampani zokuguqulela iimpahla zinezakhono zokuthetha ngomlomo ngokutyibilikayo kunye nemvelaphi yefashoni yobungcali, enokubonelela ngeenkonzo zokutolika ezikumgangatho ophezulu kwiimpawu zefashoni, ziqinisekisa ukuchaneka nokusebenza konxibelelwano.Abatoliki banokudlala indima yenkcubeko kwinkqubo yonxibelelwano, benceda abantu abavela kwiinkcubeko ezahlukeneyo ukuba baqonde ngcono kwaye basebenzisane.
Ngokubonelela ngeenkonzo ezikumgangatho ophezulu zokuguqulela kunye neenkonzo zokutolika, iinkampani zokuguqulela iimpahla zinokunceda abathengisi befashoni baseke unxibelelwano oluhle kunye nobudlelwane bentsebenziswano namahlakani ezizwe ngezizwe, kwaye bakhuthaze uphuhliso loshishino lwefashoni.
Njengeqabane elinobuchule kunxibelelwano lohlobo lwefashoni, iinkampani zokuguqulela iimpahla zidlala indima ebalulekileyo kunxibelelwano lweenkcubeko ezahlukeneyo, uguqulo lobuchwephesha kunye neenkonzo zasekhaya, ukuvula iimarike, kunye nokubonelela ngeenkonzo zokutolika ezikumgangatho ophezulu.Ngokusebenzisana neenkampani zokuguqulela iimpahla, abashicileli befashoni banokuwuphakamisa umfanekiso wabo, bandise isabelo semarike, baze baseke ubudlelwane obuhle bentsebenziswano namaqabane ehlabathi.
Ixesha lokuposa: Jul-04-2024